The Beckett Blog

It’s Official: CLC, Upper Deck Announce Multi-Year Exclusive by Tracy Hackler


As first reported by Beckett Media, the Collegiate Licensing Company officially announced Thursday morning that it has reached an exclusive multiyear agreement with Upper Deck.

The agreement, which goes into effect April 1, 2010,  gives Upper Deck exclusive rights in the trading card category to the team and word marks for more than 200 collegiate institutions.

“We believe that there are many opportunities in the college trading card category that have not been fully realized, and Upper Deck shares our vision for expansion,” said David Kirkpatrick, CLC’s Vice President of Non-Apparel Marketing. “We are confident that fans will embrace this strategy, which will place a renewed focus on collegiate accomplishments in addition to a student-athlete’s post-collegiate potential.”

According to a press release distributed Thursday, Upper Deck intends to expand its collegiate license beyond football and basketball to include sports such as hockey, baseball, lacrosse, swimming and women’s basketball while extending its distribution into new outlets such as college bookstores and concession stands.

“Many of the best athletes in the world were leaders in college sports, and fans of those colleges passionately support their former players,” said Richard McWilliam, Upper Deck founder and CEO. “Upper Deck shares that commitment to the college market,  and we plan to put the marketing resources in place to support both our trading card program and the college sports market overall.”

Stay tuned to for additional details.

— Tracy Hackler

8 Comments so far
Leave a comment

What does this mean for press pass and sage?

Comment by Chris Gilmore

On the surface it means the same thing for them as MLB Properties’ exclusive with Topps means to Upper Deck — air-brushed logos and the like.

We hope to have more to report later today.

Comment by Tracy Hackler

I don’t see PP or SAGE going the airbrushed route. Hopefully UD does all on-card autographs like Press Pass did and did no redemptions like SAGE did and combine them to make some nice products. I think a college hockey legends set would be cool.

Comment by Paul

I would like to see cards of current players. I would love to have Alabama themed cards of the current team.

Comment by Chris Gilmore

Dear Upper Deck,
Please include coaches! I need a Joe Paterno auto in my collection. The season hasn’t even started yet and already I hate Lane Kiffin.

Comment by President Obama

P.S. but Kiffin’s wife is pretty hot! Layla Kiffin … Google is your friend

Comment by President Obama

Great move Upper Deck!

Comment by theplasticman

so upper deck is the new Press Pass. How spiffy.

Comment by NO

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