The Beckett Blog


Brett Favre as a Viking: What it Means for His Cards by Tracy Hackler

FavreRC

One of the greatest quarterbacks in NFL history continues to be one of its worst retirers.

Brett Favre, the 39-year-old gunslinger who has unsuccessfully retired from the Green Bay Packers and the New York Jets in the last two years, today signed with the Minnesota Vikings for the princely sum of between $10 and $12 million for the 2009 season, and potentially $13 million more if he decides to play in 2010.

Favre, the NFL’s career leader in every meaningful passing category and a three-time league MVP, remains one of the most collected players in the history of sports cards and having a new employer will only broaden his appeal to a new audience.

Of course, since that new employer is an archrival of the Packers, for whom Favre spent 16 record-breaking seasons, that could serve to alienate some of his old audience.

“Although it’s not as large or dedicated as it once was, Brett Favre’s collector base is still significant,” said Dan Hitt, Beckett Media’s NFL Senior Market Analyst. “Some of the Packer faithful have turned on the former face of that franchise but my guess is that Vikings fans and collectors will be generally pleased with the signing and will eagerly await the first cards of Favre in purple.

“The New York Jets fans last year latched onto anything with Favre pictured as a Jet. In fact, the earliest Favre Jets cards last season where some of the hottest of the entire year, so we’re sure to see the card manufacturers scramble to create and release the first Vikings card, which is certain to be a hot seller.”

Earlier on Tuesday, all three major manufacturers confirmed to Beckett Media their plans for Favre’s first Vikings trading cards, which will appear in 2009 Topps Finest (slated to release Sept. 14), 2009 SPx (slated to release Sept. 15) and 2009 Leaf Certified (slated to release Oct. 14), respectively.

Hitt insists that Favre’s landmark 1991 Stadium Club Rookie Card (#94), which remained stable at $50 during Favre’s time with the Jets last season, will most likely only be impacted if Favre leads the Vikings deep into the postseason – which seems like a much more realistic possibility now than it did even one hour ago.

To date, Favre has appeared on more than 12,100 football cards with a combined value exceeding $515,000.

Stay tuned to the Beckett.com for additional updates to this story.

— Tracy Hackler


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