The Beckett Blog

Observations from the 2010 NHL Winter Classic by Tracy Hackler

By Russ Cohen

BOSTON — The NHL hosted its third installment of the Winter Classic on New Year’s Day, this time in Boston’s fabled Fenway Park following previous stints in Buffalo and Chicago. The original Heritage Classic was held in Edmonton, Alberta, so I’ve had a chance to experience this type of event in all of these cities and I have to say that Boston was the best one yet, speaking from a collectibles standpoint.

This year, when visitors entered the NHL’s Spectator Plaza (free to the public), which was located across the street from Fenway, there were freebies and live music all over the place.

Comcast gave away Winter Classic binoculars and Upper Deck had its P-Card station setup so fans could get a trading card made at no charge.

“The Winter Classic is a terrific event and we were thrilled to see all the fans out here,” said Josh Zusman, Upper Deck’s Hockey Brand Manager. “There were a lot of Flyers fans and, of course, the Bruins fans. Naturally, the print card station was a big hit. Fans came out and got a free trading card of themselves in a Flyers or Bruins jersey.”

Fans who entered the game got an Upper Deck seat cushion that included a random three-card cello pack. The cards were sharp and are part of the 20-card set that will be included in 2009-10 MVP Hockey. This Winter Classic essentially launched that set.

Inside the ballpark, Upper Deck had fashioned huge Bruins blowups of Marc Savard, Blake Wheeler, Zdeno Chara, Milan Lucic and David Krejci; Flyers blowups featured Jeff Carter, Daniel Briere, Chris Pronger, Mike Richards and Simon Gagne. It gave the event a nice feel for collectors.

This year’s hot items were event hats, game programs and commemorative pucks. The Winter Classic lanyards were a popular item and ensured that fans could keep their valuable tickets in good shape. That ticket, by the way, was one of the hottest in the history of Beantown.

Russ Cohen, the lead writer for, is a Beckett Hockey correspondent.

2 Comments so far
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I was at the Winter Classic game and the Legends Classic and both were incredible. My question is how can I get the complete set of the MVP Upper Deck cards that were part of the give-aways? Is there a retail box that needs to be purchased?

Comment by dave

I went to the Legends Classic game and managed to catch a puck thrown by Ken Hodge. I looked around in the gift shop and didn’t see them for sale anywhere. The puck has the Legends Classic logo and the date, does anyone know if these were given out anywhere, or if I have a hard-to-find collectible?

Comment by Frank Farrell

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