The Beckett Blog

Upper Deck awards will salute collecting communities & more by Chris Olds
March 22, 2010, 4:16 pm
Filed under: Beckett Media | Tags:

Upper Deck unveiled Monday its plans for a series of awards showcasing the best in the hobby when it comes to everything online.

The Upper Deck Social Media Awards will be voted on by collectors via an online poll. Nominations begin today on Upper Deck’s Facebook page (get direct nomination links below) and voting will begin on Monday. Upper Deck will announce the winners on April 7 with plans to recognize them at the 2010 Las Vegas Industry Summit the following week.

“It’s pretty difficult for collectors to work their way through cyberspace to find the online trading card community, informed opinions or videos they are looking for,” said Chris Carlin, sports marketing manager for Upper Deck. “We felt that creating an award program that helps collectors find the best sites on the web would be a win-win for our collectors and for those who have put so much into these communities, blogs and videos. No other manufacturer has done what we have in terms of creating ways to engage our collectors through social media. So it only makes sense that Upper Deck should be the company that takes the lead in helping collectors find what it is they’re looking for online.”

The top five online communities (nominate here) will each receive links on Upper Deck’s Community page and will be featured on the Upper Deck Blog. The No. 1-rated online trading card community will receive a crystallized trophy, a variety of unopened product, a LeBron James-signed UDA basketball and a 2009 NFL Rookie Photo Shoot signed football to use as giveaways with their community of collectors.

It seems like a new sports card blogger (nominate here) pops up every week. It’s hard for them to get the attention they deserve so Upper Deck is hoping to identify the best bloggers as voted on by collectors. The top five will receive links on the Upper Deck Blog along with a review on their blogs. The top-rated blogger will receive a special trophy, a variety of unopened product and a 2009 NFL Rookie Photo Shoot signed football.

Upper Deck also aims to find some of collectors’ favorite online box-breakers (nominate here) and give them the credit they deserve. The top five box-breakers will each receive a free box to review that will then be hosted on the Upper Deck Diamond Vision site. The top online box-breaker will also receive a trophy, a variety of product for the next year and have their videos featured on Upper Deck’s Diamond Vision site.


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