The Beckett Blog


Colorado shop turns Easter into eggciting promotion by Chris Olds
April 5, 2010, 3:52 pm
Filed under: just for fun | Tags: , ,

One might not think of Easter as a hobby holiday, but at Mike’s Stadium Sportscards in Aurora, Colo., it is.

Owner Mike Fruitman has made the holiday one for exciting times in his card shop in recent years — how?

Easter eggs, of course.

“While I am down with some sweets,” Fruitman wrote, “the friends of my store truly prefer it when I give away sports cards.”

Here’s how his promotion works — visitors spend as much as they want and then pull an Easter egg from a basket.  Each of the 40 eggs has a slip of paper inside that tells the person what prize is theirs.  The prizes range from single card sleeve to free packs, free memorabilia cards and the granddaddy of them all — a slip of paper that reads “HAPPY EASTER.”

That egg allows the finder to free cards — equaling the amount he or she spent.

“We try to carry a great selection of affordably priced product all the way up to Exquisite,” Fruitman wrote, “so each Easter can lead to some anti-perspirant failure moments.”

See some of the highlights via video after the jump.


And there have been times where the card shop handed out some prime freebies. For example, here’s a video from the shop’s similar Fourth of July promotion.

So, how did the Easter promotion go? Watch the videos and find out …

But it didn’t end there, according to Fruitman.

“If that was not enough, they found another $190 [of stuff] that they could not live without, and it was time for egg No. 2,” he wrote. “The odds of pulling out the same “HAPPY EASTER” twice in a row was 1:1,600 but some days you just have all the luck, which led to this FREE box of 2009 Upper Deck Prominent Cuts.”

Looks like some collectors had an eggciting day at the shop.

Chris Olds is the editor of Beckett Baseball. Have a comment, question or idea? Send an e-mail to him at colds@beckett.com. Follow him on Twitter by clicking here.

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2 Comments so far
Leave a comment

I’m a happy, loyal customer and Mike’s is definitely the best card shop I’ve ever been to. Amazing pulls, trade nights, giveaways…these are a few of my favorite things…and it’s all at Mike’s Stadium Sports Cards!

Comment by Brian Oakley

[…] Click here to see more from Beckett’s story on the egg hunt, including other videos of happy customers! AKPC_IDS += "3615,";Popularity: unranked [?] Categories : Football, Products […]

Pingback by Easter Egg Hunt Pays Off Exquisitely | Upper Deck Blog




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