The Beckett Blog

Panini Giving One Fan the Chance to Go ‘One-on-One’ with Kobe by Tracy Hackler

Panini America officials today launched the “Play Kobe One-On-One” promotion with four-time NBA champion and exclusive spokesman Kobe Bryant. From May 1 through June 17, basketball fans can log on to to compete against other fans , the leading scorer at the end of the promotion will get a chance to meet Kobe and play him “One-On-One” in a game of Adrenalyn, the new interactive trading card game from Panini.

Click here to watch the newest television spot promoting the contest.

The promotion coincides with the recent launch of the Panini Adrenalyn Xtreme game mode that features new enhancements to gameplay following player feedback during the beta phase of the game.  The new enhancements offer more strategic gameplay along with more shot opportunities, resulting in higher NBA scores.  Matchup results are based on a player’s chance of scoring, eliminating the ability for players to load their decks to guarantee they win a matchup.  Instead, higher ratings increase a player’s chance that they will score.

“I’m looking forward and excited to play a fan one-on-one in a game of Adrenalyn,” said Bryant, who scored 31 points Sunday in the Lakers’ 104-99 win over Utah in Game 1 of a Western Conference Semifinal. “I’ve been practicing, so I’ll be ready.”

An integrated advertising campaign that includes TV spots on Nickelodeon, Cartoon Network and Disney XD channels, as well as online and viral marketing, will support the Kobe “One-On-One” promotion along with integration into more than 1,000 movie theatres in select markets across the country.

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