The Beckett Blog


It’s Official: Panini America Returns to Football by Tracy Hackler

While Wednesday’s release of 2010 Panini Prestige Football may have let the cat out of the bag (especially for those within the hobby), NFL Properties, NFL Players and Panini officially announced today a multiyear trading card and collectible stickers agreement effective with the release of Prestige.

Thanks largely to Prestige’s inclusion of Tim Tebow‘s first NFL Rookie Card and certified autograph cards,  football collectors have been buzzing for the last 36 hours. For them, this announcement was a mere formality that was implied weeks ago.

“Panini has been aggressive in the U.S market and done a phenomenal job,” said Leo Kane, Vice President of Consumer Products for the NFL. “We are pleased to make available new products to our collector fan base including Adrenalyn, and sticker and sticker albums.”

Added Panini America CEO Mark Warsop: “We are excited to have been awarded an NFL and NFLPA license. We are committed to introducing NFL trading cards to a whole new generation of NFL fans and building new collectors. The NFL is one of sports’ premier properties, and we are enthusiastic about introducing NFL trading cards on a global level.”

Following Prestige, Panini America will release Donruss Elite, Score and Panini Classics, all before NFL training camps open.  The company is expected to announce in coming weeks a handful of agreements with NFL Players for stars who will serve as the face of Panini America products.

“We look forward to continuing our partnership with Panini America,” said Karen Austin, NFL Players’ Assistant Vice President of Trading Cards and Collectibles. “They’re focused on engaging kids, attracting new users and increasing brand awareness. These elements, coupled with a strong rookie class, is a recipe for success.”

Stay tuned for a must-see episode of Box Busters starring a special guest and a stunning Tebow announcement.

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[…] for a must-see episode of Box Busters starring a special guest and a stunning Tebow announcement. It’s Official: Panini America Returns to Football The Beckett Blog __________________ Shop for Sports Cards and Trading […]

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