Filed under: Beckett Media | Tags: Beckett corporate, Beckett HQ, Beckett Website, Beckett.com, Brian Gulledge
Dear Beckett User,
Please allow me to introduce myself – I am Brian Gulledge, the new President of Beckett Media LLC. I have recently joined the company with a primary focus of correcting, improving and growing our online presence.
Over the last few weeks, several customer emails and phone calls have been forwarded to me regarding our current website and some of the quality issues we experience. Rather than playing the politically correct game to explain what we are doing to improve the situation, or giving the standard “Thank you, we are working on it,” I feel that being frank and upfront with you, the Beckett community, is much more appropriate.
For the most part, the site is poorly architected without the code and technical infrastructure to handle the scale of users that want to access our data. Part of this is a good problem to have, as the data is of great value to collectors, dealers and traders, and more and more customers have joined over the last few months. From the feedback you have given us, our data is top notch and second to none. It is the access to and speed of acquiring that data that accentuates many of the experienced issues. This frustrates all of us.
Not to bore you with too many details, but the current data set is massive (226 million products and billions of lines of content), and with the existing programming architecture and structure, the current website is not something we can easily correct for stability or scale.
Our solution is to build a new website while doing our best to stabilize and improve performance of the existing site. It is the only way we see to create a more user-friendly and speedy environment to meet the needs of our growing customer base. The new team that has been assembled on this project is world class. Many of the websites this team has created and worked on are among the top 100 largest traffic sites in the world.
Our expected timeline to launch the new website is the end of the December. Why so long? Because we are committed to launching a clean customer centric site that can deal with the increasing traffic, speed and data demands while being careful to retain your user information, collection interactions and community relationships that make our product so unique.
In the short term, we will continue to work diligently on solving existing speed and time-out errors. Please be patient with us. We have heard you loudly and clearly, and that is why this talented new team is in place.
Brian D. Gulledge
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