Filed under: Beckett Media, NFL, Topps | Tags: 2010 Topps, NFL Trading Cards, Topps Gridiron Giveaway
It’s about time.
I finally had the opportunity this afternoon to spend some quality time with the ballyhooed football card phenomenon known as the Topps Gridiron Giveaway. I’m a better man – and collector – for having done so.
The promotion, a direct descendant of the wildly popular Million Card Giveaway that debuted in 2010 Topps Baseball earlier this year, made its pigskin premiere last week inside packs of 2010 Topps Football.
Equal parts nostalgia and new media, the program is backed by a failsafe concept – not to mention an easy-to-use website – that seems universally embraceable: Free Topps football cards.
For those who don’t know how the program works, here’s a little background: Gridiron Giveaway code cards are seeded one in six packs of 2010 Topps Football. Each of those cards includes a unique alphanumeric number on the back and is guaranteed to be a winner.
Once you’ve created an account at www.ToppsGridiron.com (literally, the sign-up process takes less than a minute), you can enter the codes from your Giveaway cards to reveal an original Topps football card – potentially any Topps football card – from the last 55 years. That card is then stashed into your account where you can keep it, trade it to other Giveaway participants or, in a few weeks, have it physically delivered to you (at your cost).
Although this particular 36-pack box was shorted one code card, I was borderline giddy when Beckett Hockey finally was put to bed this afternoon so I could enter the five codes I did have. In a matter of minutes I wash awash in vivid flashbacks, buoyed by a five-card haul that included . . .
- 1982 Topps #182 Richard Todd In Action
- 1983 Topps Mike Pruitt #255
- 1988 Topps Mike Munchak #110
- 1994 Topps Mark Carrier #172
- 1997 Topps Mel Gray #112
Obviously, there are more glamorous cards and more glitzy prizes to be found in the Gridiron Giveaway, like a 1965 Joe Namath RC or an autographed helmet. In fact, the combined high Beckett book value of my five cards is just $1.60.
But you can’t put a price on how enjoyable the whole experience was for me. Perhaps I need to get out more often; perhaps the novelty will wear off over time. I’m going to buy another box on the way home tonight, just to find out.
Tracy Hackler is the editorial director for Beckett Media. Have a comment or question? Send an e-mail to him at email@example.com. Follow him on Twitter by clicking here.
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