The Beckett Blog

First Look: 2010 Limited Football by Tracy Hackler

Panini America officials recently pulled the curtain back on 2010 Limited Football, one of the company’s most-anticipated higher-end products that’s due out in mid November packing three autograph or memorabilia cards numbered to 199 or less in each seven-card, $100 box.

Highlighting Limited once again this season are a pair of the set’s calling-card cornerstones: Material Phenoms autographed memorabilia Rookie Cards numbered to 199 or less and the legend-laced Limited Cuts autograph insert that includes such names as Bob Waterfield, Bobby Layne, Red Grange and Walter Payton to name four.

New for Limited in 2010 are the America’s Team Signatures and Autographed Materials cards (#’d to 100 or less), a continuation of Panini’s season-long, cross-brand tribute to the Dallas Cowboys’ 50th Anniversary team.

According to preliminary release information, a typical case of 2010 Limited (15 boxes) should deliver at least seven cards from a stacked insert roster (NFL Shield, NFL Shield Signatures, Rookie Lettermen, Limited Cuts, Jumbo Prime Signatures and Material Phenoms) or a stacked autograph guest list (Dan Marino, Tim Tebow, Tony Romo, Sam Bradford, Peyton Manning, C.J. Spiller, Brett Favre, Ryan Mathews, Troy Aikman, Dez Bryant, Tom Brady, Jerry Rice, Joe Montana, Emmitt Smith, Joe Namath, John Elway, Drew Brees, Adrian Peterson and Chris Johnson).

Stay tuned to for additional information on 2010 Limited Football.


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This collection is the third card company to come out with Dallas Cowboys cards with the nickname Americas Team written on the card. Upper Deck was the first to do so with a 15 card set in 93,Topps had a 4 card set in 05, Upper Deck once again with a 100 card set in 09 and now Panini with more Americas Team cards this year. These card companies obviously know the popularity of the Dallas Cowboys.

Comment by Americas Team Advocate

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