The Beckett Blog


Upper Deck to Reward 20th Anniversary Set Builders by tolentinotown

By Andrew Tolentino | Assistant Editor

While fine China is the traditional 20th anniversary gift, Upper Deck is celebrating its 20-year-long tenure with NHL trading cards by sending one lucky collector (and a guest of his / her choosing) to the 2011 NHL Winter Classic at Heinz Field in Pittsburgh on New Year’s Day.  The first person to complete the 20th Anniversary variation set found in 2010-11 NHL Upper Deck Series One will win a trip for two to watch modern marvels of the ice collide as Ovechkin and the Capitals take on Crosby and the Penguins. With such a priceless payoff, this feat , is of course, easier said than done.

Pulling the throwback (1990-91) designed variation cards at six per box, the grand prize winner will tear with a certain tenacity to collect all 250 cards. For a few who persevere through pack after pack, but fail to be the first, Upper Deck is still offering some stellar rewards. The second and third collectors to build the celebratory set will each win a 2010 NHLPA Rookie Showcase helmet with multiple signatures. The fourth fervent fan will win a Taylor Hall-signed UDA Reebok stick; and the fifth ambitious builder will walk away with a  NHLPA puck autographed by Tyler Seguin. With these prizes, Upper Deck’s “Collect the Set & Win” promotion is worth wading through a sea of wrappers.

“We have already seen a lot of interest in this set, just because of the classic design and the fact it is so different, but we wanted to reward those who will be working hard to collect it, said Chris Carlin, Upper Deck’s sports marketing manager. “We love the idea of sending the first person to complete the set to an amazing event like the 2011 Winter Classic where Upper Deck can bring the trading card experience to life for that dedicated fan.”

Collectors who are within 20 cards of completing the Anniversary variation set will need to contact Upper Deck via email at UpperDeckMarketing@upperdeck.com. At that point, Upper Deck will provide further details on verification of completion and other pertinent information.

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