The Beckett Blog

Upper Deck to Make a 2011 NHL All-Star Appearance by tolentinotown
January 20, 2011, 5:51 pm
Filed under: NHL, Upper Deck | Tags: , , , , , ,

By Andrew Tolentino | Assistant Editor

For the past two decades, Upper Deck has made an effort to promote hockey-card collecting at various NHL All-Star festivities. This year, the major manufacturer will make a three-day appearance at the 2011 NHL All-Star Fan Fair in Raleigh, N.C.

“We’re anticipating a great turnout, so we’ve come up with a highly sought-after lineup of All-Star redemption card sets to hand out each day of the show,” said Jodi Wasserman, Upper Deck’s Director of Marketing.

From Friday, Jan. 28 through Sunday, Jan. 30, thousands of fans can enjoy various programs organized by Upper Deck and other hockey advocates.

Bringing its wrapper redemption program to the booth, Upper Deck will offer one commemorative 2011 three-card All-Star pack to fans who open three packs of any 2010-11 Upper Deck hockey product (excluding Victory). These tribute packs come in three different versions, as listed below:

  • Pack 1: Jeff Skinner, Gordie Howe and Sidney Crosby
  • Pack 2: Cam Ward, Bobby Orr and Alex Ovechkin
  • Pack 3: Eric Staal, Wayne Gretzky and Steven Stamkos

In addition to the wrapper redemption, collectors who open one hobby box of any 2010-11 Upper Deck hockey product at the company’s booth will receive a limited-edition commemorative card featuring Hurricanes Staal, Ward and retired Ron Francis.

On Friday, starting at 4 p.m., Jeff Skinner will be signing oversized Upper Deck cards free of charge. Top draft pick Taylor Hall will be signing his respective jumbo cards on Saturday, beginning at 2 p.m.

Offering several new Upper Deck Authenticated (UDA) hockey items, the card maker will give away one free 2011 UDA calendar with the purchase of any UDA memorabilia piece. Fans can also get their fill of free wares at the P-Card (Personalized) trading card station, where the company will distribute gratis cards samples, and give away awards for various contests.

2 Comments so far
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Will there be vendors set up at the fanfest selling packs & boxes?

And what is “one free 2011 UDA” (with the purchase of any UDA memorabilia piece)?


Comment by Maple Leaf Sports

He is a god

Comment by Anonymous

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