The Beckett Blog


NBA’s Starting Five promotion starts today by Chris Olds
February 1, 2011, 11:23 am
Filed under: Beckett Media

By Chris Olds | Editor

The NBA‘s long-running Starting Five promotion — one that gets exclusive stuff into the hands of collectors just for visiting hobby shops and buying cards — starts today.

In its fourth season, the program is once again led by NBA exclusive card licensee Panini America, which has produced the special cards for the program. There will be 10 exclusive cards to be collected at participating shops. (Find that list here.)

“Our partnership with Panini — now in its second year — has been great for both the league and our fans,” said NBA Vice President of Licensing Lisa Goldberg. “The NBA Starting Five continues that tradition with this creative and fun promotion providing our fans another opportunity to connect with the NBA.”

The program will run throughout February with two Starting Fives to be collected in two-week chunks. Also up for grabs will be packs that may include randomly inserted autograph and other prize cards.

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