The Beckett Blog


College coaches share spotlight in new Upper Deck set by Chris Olds

By Chris Olds | Editor

In the college ranks, there’s typically one man who stands above the rest.

The head coach.

While countless coaching legends have appeared on cards through the years, it’s in Collegiate Licensing Company-approved and draft pick products where the legends are often found. The likes of Bobby Knight, John Wooden, Bobby Bowden, Tom Osborne and many more have made their way into packs.

But there are still more to be found — and that’s where the latest effort from Upper Deck comes in.

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Upper Deck Pack Attacks Invade New England by tolentinotown

By Andrew Tolentino | Assistant Editor

Upper Deck and Sports Images have teamed up to bring an expansive Pack Attack event to the New England area this month.

Beginning with pre-qualifying Upper Deck Pack Attacks at eight different hobby shops in the area (listed below), the promotion will culminate with the winners from each location competing in one final event on March 3, 2011 at the Boston Bruins vs. Tampa Bay Lightning game. There, winners will receive premium prizes like player-signed mini sticks, Tyler Seguin-autographed gloves and a Rookie Showcase helmet featuring penmanship from this season’s top newcomers. Continue reading



Upper Deck takes aim at fairway with new releases by Chris Olds
January 31, 2011, 8:59 pm
Filed under: Golf, NHL, Upper Deck | Tags: , , , ,

By Chris Olds | Editor

Upper Deck has its sights set on a return to the golf world sometime soon and a pair of future products will include a golf card first and a big batch of Tiger Woods.

Those are things that golf fans — who have been without a set of their own since 2005 — will undoubtedly appreciate.

Up first, is a first — Bubba Watson‘s first Upper Deck golf card. It will appear in 2011 Goodwin Champions, which will arrive later this year.

Upper Deck’s Sports Marketing and Social Media Manager Chris Carlin had additional details.

“We’ve reached a deal with the 2011 Farmers Insurance Open winner for image rights and autographs,” he said. “That’s kind of big news as many were wondering if we would ever produce Goodwin Champions again. The last Goodwin Champions set had a lot of very unique and innovative trading card inserts sets, so we are very excited to bring that product back with even more bells and whistles that will be announced in the coming months.

“Watson’s first autograph cards will appear in 2011 Upper Deck Ultimate Champions, a cross-sport product with a high-end look and feel.”

The second item — a whole lot of Tiger — can be seen after the jump.

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8-year-old wins dream job for the weekend by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

During Saturday’s rookie skills competition at the NHL All-Star Game weekend, 8-year-old Devin Ybarra will be up close to one his favorite hockey players.

Ybarra was selected as Upper Deck’s ‘Stick Kid’ for the competition. The North Raleigh resident will get to walk through the locker room and meet some of hockey’s best players while having the best seat at the RBC Center in Raleigh, N.C.

“I can’t wait to walk into the Hurricanes locker room and meet all the All-Stars,” said Ybarra, a third-grader. “Going in the locker room, I want to see all the Hurricanes lockers and then just being able to sit on the bench because I’ll get to see (Hurricanes team captain) Eric Staal up close.”

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Checking out 2010-2011 Upper Deck’s NHL Ultimate by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

With the NHL All-Star Game in less than a week, it’s never a bad time to look at hockey cards.

2010-2011 NHL Ultimate is gearing up to be a very impressive product on Upper Deck’s calendar, which is currently scheduled for mid-April.

We know how Ultimate works. You get one pack per box, and the hits can be worthwhile. Collectors can snag rare cards of players such as Alex Ovechkin, Mark Messier or Taylor Hall.

There are just four cards in a pack, but collectors get one autograph, one memorabilia and one rookie card in each pack. A 15-box case will yield one autographed-memorabilia card, three to four patch cards and three “A” Level autos on average.

Many of the best past and present players are included.

The NHL shield patch cards already seem to be favorite for some collectors.

Look for more pictures after the jump.

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Upper Deck to Make a 2011 NHL All-Star Appearance by tolentinotown
January 20, 2011, 5:51 pm
Filed under: NHL, Upper Deck | Tags: , , , , , ,

By Andrew Tolentino | Assistant Editor

For the past two decades, Upper Deck has made an effort to promote hockey-card collecting at various NHL All-Star festivities. This year, the major manufacturer will make a three-day appearance at the 2011 NHL All-Star Fan Fair in Raleigh, N.C.

“We’re anticipating a great turnout, so we’ve come up with a highly sought-after lineup of All-Star redemption card sets to hand out each day of the show,” said Jodi Wasserman, Upper Deck’s Director of Marketing.

From Friday, Jan. 28 through Sunday, Jan. 30, thousands of fans can enjoy various programs organized by Upper Deck and other hockey advocates.

Bringing its wrapper redemption program to the booth, Upper Deck will offer one commemorative 2011 three-card All-Star pack to fans who open three packs of any 2010-11 Upper Deck hockey product (excluding Victory). These tribute packs come in three different versions, as listed below: Continue reading



Rajon Rondo steps out of the cardboard shadows by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor | Commentary

Rajon Rondo isn’t the biggest star on his team.

The Boston Celtics point guard lets the attention fall on those around him while he dishes out the ball to get the rest of his team the numbers that make people look.

Rondo is an assist machine. He averages 13.4 assists a game and had a 23-assist game on Jan. 5, but that wasn’t even his best game this season. He had a 24-assist game on Oct.29 against the New York Knicks.

With all those players around him such as Kevin Garnett, Paul Pierce, Ray Allen and even Shaquille O’Neal, is Rondo overshadowed in the collecting world?

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