The Beckett Blog


First (photo-free) look: 2010 Goudey & SP Authentic baseball cards from Upper Deck by Chris Olds
January 15, 2010, 9:59 am
Filed under: First look, MLB, Upper Deck | Tags: , , , , ,

The visual mystery continues.

Upper Deck released the basic product breakdowns for a pair of its 2010 baseball card sets on Friday — Goudey and SP Authentic — but once again has not given any indication of what its cards will look like as it enters a new era as only a manufacturer of only partially licensed baseball cards.

Goudey will arrive in mid-March with one memorabilia card and two autographs per box. The base set will consist of  200 standard cards, 20 short-printed retired player cards, 40 short-printed black and white cards and 40 short-printed Sports Royalty cards.

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Upper Deck will debut “Shoeless” Joe cards in 2010 Goudey by Chris Olds

This is one of those advantages of not being fully licensed.

Upper Deck announced Tuesday that it will include “Shoeless” Joe Jackson in its 2010 Goudey baseball card set, which is scheduled to arrive on March 16.

The set will include cards of Jackson as well as game-used bat cards and will be the first of a few 2010 Upper Deck products to include the disgraced star.

The highest-profile player in the 1919 Black Sox scandal where the Chicago White Sox threw the World Series, “Shoeless Joe,” appears on just 209 baseball cards and nearly a quarter of those were made unlicensed by Donruss in 2008.

Jackson and all other players on Major League Baseball’s ineligible list cannot appear on baseball cards licensed by MLB Properties. However, Upper Deck did include a bat card of Jackson (his first memorabilia card; above) in its 2001 SP Legendary Cuts set, which ruffled some MLB feathers at the time.

“The legend of Shoeless Joe Jackson grows every year,” said Gabriel Garcia, Upper Deck’s baseball brand manager, in a news release. “We are extremely excited to have reached an agreement with his estate that allows us to include this former baseball standout in many of our sets next year.”

Chris Olds is the editor of Beckett Baseball and Beckett Graded Card Investor. Have a comment, question or idea? Send an e-mail to him at colds@beckett.com.