The Beckett Blog

First look: 2010 Upper Deck football cards by Chris Olds

Upper Deck released the basic preview images and set information for its 2010 Upper Deck football cards on Tuesday, a 400-card release that offers up its first glimpse at the company’s AFL/NFL Legacy insert set.

It’s set for release on Aug. 10, with a stout lineup of inserts, autographs and memorabilia cards that includes UD Signature Stars, Same Day Signatures, AFL/NFL Legacy Autographs, Rookie Review Jerseys, UD Game Patches and AFL/NFL Legacy Memorabilia.

Among the standard insert sets are Mort Report, Todd McShay Scouting Report, Now Appearing, Decade in Review, Regular Cards parallels and Star Rookies parallels as well as the AFL/NFL Legacy set, which celebrates the 40th anniversary of the AFL-NFL merger.

The standard set will consist of 300 veterans and 100 Star Rookie, while the box configuration will be 24 packs of 14 cards. Blaster boxes will include nine packs and a five-card AFL/NFL Legacy bonus pack, while Fat Packs will include 28 cards.

See more from the set after the jump …

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Upper Deck announces “Wave 2” of 2010 Series 1 baseball card set coming to retail by Chris Olds

Upper Deck unveiled plans Friday for a second wave of 2010 Upper Deck Baseball coming to retail store shelves in May.

The Wave 2 release will include 50 additional cards in the set, Nos. 601-650, along with a selection of cards from the 600-card Series 1 set. These cards will be found one per standard pack and two per 36-card Fat Pack when it arrives on May 4.

Among the inserts to be found in the release are the Gold parallel, Upper Deck Portraits, Season Biography, 20th Anniversary Heroes Art Cards, All World, All World Short Prints, Pure Heat, Pure Heat Short Prints, Supreme Green (with Blue and Red versions) along with UD Game Jersey Black variation cards.

The Fat Packs will include two Rookie Debut cards in each pack as well as two new exclusive cards as well.

Chris Olds is the editor of Beckett Baseball and Beckett Graded Card Investor. Have a comment, question or idea? Send an e-mail to him at

Upper Deck reveals baseball SPs, two more “double take” variation players by Chris Olds

Upper Deck revealed on Friday that there are four rare retail short-prints to be found for its 2010 baseball card set and that there are two more “double take” players with photo variation cards.

The four SPs include Sarah Palin, “Shoeless” Joe Jackson, Pete Rose and a five-time world New York Yankeees champions card featuring Jorge Posada, Derek Jeter, Mariano Rivera and Andy Pettitte. The Palin and Rose cards are found in packs in Walmarts, while the other two cards can only be found in packs at Target stores.

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Box Busters: 2010 Upper Deck baseball cards by Chris Olds
February 15, 2010, 3:55 pm
Filed under: MLB, Upper Deck | Tags: , , , , ,

Join Beckett Media’s Tracy Hackler, Chris Olds and Brian Fleischer as they bust a box of 2010 Upper Deck baseball cards in this latest episode of Box Busters.

Is it a Hot Box? You watch and decide…

For the latest developments in the MLBP vs. Upper Deck case since this video was filmed, click here.

Upper Deck aims to make collectors do a double take with baseball card promotion by Chris Olds

Collectors who thoroughly examine their baseball cards now have a reason to look a little closer at their 2010 Upper Deck baseball cards.

Upper Deck unveiled on Tuesday a variation card promotion contest that will award prizes to collectors who can spot all 25 variations in 2010 Upper Deck and collect all of the cards.

“This should be a lot of fun for collectors as they seek out the variation cards,” said Gabriel Garcia, Upper Deck’s Baseball brand manager. “We’ll be announcing more and more players every month up until July, so collectors really need to be on top of things to keep track.”

The base set variation cards will have “between two and four subtle tweaks to the image shown on the commonly seeded version of the card,” according to the company, which announced that Jorge Posada (card No. 347) and Chase Utley (No. 376) are the first two. Posada has three variations, while Utley has four.

The variants are found one in every 96 hobby packs (and one in 960 at retail), while some will be much tougher to find than others.

The first five collectors to complete the set and send it in to Upper Deck will win autographed memorabilia.

First (photo-free) look: 2010 Goudey & SP Authentic baseball cards from Upper Deck by Chris Olds
January 15, 2010, 9:59 am
Filed under: First look, MLB, Upper Deck | Tags: , , , , ,

The visual mystery continues.

Upper Deck released the basic product breakdowns for a pair of its 2010 baseball card sets on Friday — Goudey and SP Authentic — but once again has not given any indication of what its cards will look like as it enters a new era as only a manufacturer of only partially licensed baseball cards.

Goudey will arrive in mid-March with one memorabilia card and two autographs per box. The base set will consist of  200 standard cards, 20 short-printed retired player cards, 40 short-printed black and white cards and 40 short-printed Sports Royalty cards.

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Upper Deck signs autograph deal with Pete Rose by Chris Olds

This is another of those benefits of being unlicensed.

Upper Deck announced Wednesday that it has signed all-time hits leader Pete Rose to an autograph deal to include him in the company’s 2010 baseball sets.

He will make his debut alongside “Shoeless” Joe Jackson in 2010 Goudey Baseball, which is set to arrive on March 18.

Like Jackson, Rose is on baseball’s ineligible list after he was banned for life for gambling. Because of this, Rose cannot appear on any cards or memorabilia licensed by Major League Baseball Properties. Upper Deck’s 2010 cards are only licensed by the MLB Players Association.

Because of this, Rose has appeared on just one card produced by Upper Deck — a card in the the 1994 Upper Deck: The American Epic set (above). His only appearances on cards since 1989 (not many) have been in products that were not licensed by MLB Properties.

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