The Beckett Blog


Panini’s 2011 NHL All-Star Video Diary by tolentinotown

Making the trek out to Raleigh, N.C. for the 2011 NHL All-Star Fan Fair, a small but dedicated Panini America crew — including the one and only Tracy Hackler — managed to capture some great footage over the weekend. From a behind-the-scenes Panini Adrenalyn spot with Jamie McBain to signing sessions with Tyler Seguin, Taylor Hall and others, these videos give us a glimpse at just how involved the manufacturer was at the event.

Enjoy the rest of Panini’s video diary after the jump. Continue reading

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8-year-old wins dream job for the weekend by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

During Saturday’s rookie skills competition at the NHL All-Star Game weekend, 8-year-old Devin Ybarra will be up close to one his favorite hockey players.

Ybarra was selected as Upper Deck’s ‘Stick Kid’ for the competition. The North Raleigh resident will get to walk through the locker room and meet some of hockey’s best players while having the best seat at the RBC Center in Raleigh, N.C.

“I can’t wait to walk into the Hurricanes locker room and meet all the All-Stars,” said Ybarra, a third-grader. “Going in the locker room, I want to see all the Hurricanes lockers and then just being able to sit on the bench because I’ll get to see (Hurricanes team captain) Eric Staal up close.”

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Panini America unveils wrapper redemption program for NHL All-Star weekend by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

Raleigh, N.C., will be the place to be this weekend for hockey fans and hockey card collectors.

Upper Deck released its plans of the 2011 NHL All-Star Fan Fair and now Panini America’s plans are out for all to see.

One of the biggest ways card company’s give away items at these types of events is through wrapper redemption programs. It gets the customer to buy product in order to receive exclusive cards.

Panini’s redemption program highlights 1990-91 Score Hockey.

For every three packs of 2010-11 Panini NHL hobby packs a customer opens at the Panini booth, they will receive a two-card pack.

The set commemorating Score Hockey will have seven cards limited to 500 copies, but there are opportunities to get some great hits in each pack. Along with special inserts, collectors have the chance to find Rookie NHL patch autographs and other autos from players such as Sidney Crosby, Taylor Hall and Steve Yzerman.

See a gallery of the cards after the jump.

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