The Beckett Blog


Panini aims to help fans get collecting kicks at Kids Foot Locker by Chris Olds

Panini America has teamed up with Kids Foot Locker to produce an exclusive trading card set only available at the show retailer.

For every shopper who spends $20 on NBA-licensed items, they will receive a six-card packs of 2010-11 Rookies & Stars cards. They will include cards of Panini spokesman Kobe Bryant, Rajon Rondo, John Wall, Derrick Rose, Evan Turner and Wesley Johnson.

There will be more than 100 stores around the country involved with the promotion.

“We’re thrilled to be able to partner with Kids Foot Locker to help promote, grow and strengthen the hobby of basketball-card collecting in this country,” said Jason Howarth, Panini America vice president of marketing. “This promotion represents a tremendous opportunity to turn passionate NBA fans into passionate NBA collectors.”



Panini Gallery: 2010-11 Rookies & Stars Basketball by Susan Lulgjuraj

By Susan Lulgjuraj|Contributing Editor

Panini America is getting geared up for its releases next week. In the basketball realm, 2010-11 Rookies & Stars is set to hit shelves on Wednesday.

Panini decided to whet collectors’ appetites today when it released this extensive gallery.

A 24-pack box of 2010-11 Panini Rookies & Stars comes with five cards in a pack. Collectors can expect one patch auto and three autos or memorabilia cards (numbered to 499 or less) per box. In addition, collectors should find two parallels and 12 inserts.

See the pictures after the jump.

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First look: Panini’s 2010-11 Playoff Contenders Basketball by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

Playoff Contenders Basketball is getting an upgrade. Panini America is changing the product to Playoff Contenders Patches Basketball.

The 2010-11 installment is set to be released in February.

So, what the big change and why did they add a word to the title?

Each product will still have Rookie Ticket Autographs, but each of those cards will also have a manufactured prime patch. The Rookie Ticket Autographs will be three of the four autos in the 20-pack box, one of which will be a draft lottery pick.

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Panini announces redemption plan for 2010 Fall Expo by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

Panini America announced its plans for the 2010 Toronto Sportcard and Memorabilia Fall Expo, which starts Nov. 12.

Canada may be known as hockey country and Panini is doing what they can with the sport, but the company is not forgetting basketball or football.

Collectors will get a two-card Expo-exclusive pack for every five packs they open from Panini’s multisport roster of products or a full box of 2010-11 Score Hockey. The packs and boxes must be opened at the company’s booth.

See what you can get after the jump.

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Huge Gallery: Upcoming Basketball Gems from Panini America by Tracy Hackler

Panini America officials on Tuesday afternoon provided Beckett Media with a sizable sneak peek of some of the company’s sweet hoops cards slated to debut beginning later this month.

Included in this breathtaking batch of images are some nickname-emblazoned gems from 2009-10 Panini Hall of Fame, due out next week, and some never-before-seen cards from the 2010-11 NBA Draft Class, including “octograph” eight-signature Pen Pals cards and the first peek at 2010-11 Panini Threads, featuring the company’s exclusive spokesmen, John Wall, Evan Turner and Wesley Johnson.

Stay tuned to Beckett.com for additional information on all of Panini America’s basketball plans.

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Amazing Dunks, Insane Trick Shots at the 2010 Panini NBA Rookie Photo Shoot by Tracy Hackler

If you think all that went on at last week’s 2010 Panini NBA Rookie Photo Shoot was acquiring autographs, conducting interviews and snapping pictures for the express purpose of making 2010-11 NBA trading cards, well, do yourself a favor and devote less than three minutes to this must-see video.

From captivating trick shots to mesmerizing slam dunks, this behind-the-scenes video from the event must be seen to be believed. The highly entertaining footage promises to give hoops collectors a deeper appreciation for the 2010-11 rookie class.



Sneak Peek: 2010-11 Limited Basketball Same Day Rookie Signatures (Unsigned) by Tracy Hackler

Panini America officials are taking advantage of the unprecedented access provided by today’s 2010 NBA Rookie Photo Shoot to acquire as many on-card autographs for the 2010-11 NBA card season as possible.

Some of the cards being signed, perhaps as you read this, are these 2010-11 Limited Same Day Rookie Signatures.

Although the cards shown here haven’t been signed yet, we thought they were worth a first look.

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