The Beckett Blog


Upper Deck to Make a 2011 NHL All-Star Appearance by tolentinotown
January 20, 2011, 5:51 pm
Filed under: NHL, Upper Deck | Tags: , , , , , ,

By Andrew Tolentino | Assistant Editor

For the past two decades, Upper Deck has made an effort to promote hockey-card collecting at various NHL All-Star festivities. This year, the major manufacturer will make a three-day appearance at the 2011 NHL All-Star Fan Fair in Raleigh, N.C.

“We’re anticipating a great turnout, so we’ve come up with a highly sought-after lineup of All-Star redemption card sets to hand out each day of the show,” said Jodi Wasserman, Upper Deck’s Director of Marketing.

From Friday, Jan. 28 through Sunday, Jan. 30, thousands of fans can enjoy various programs organized by Upper Deck and other hockey advocates.

Bringing its wrapper redemption program to the booth, Upper Deck will offer one commemorative 2011 three-card All-Star pack to fans who open three packs of any 2010-11 Upper Deck hockey product (excluding Victory). These tribute packs come in three different versions, as listed below: Continue reading

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For Canadians only: National Hockey Card Day Giveaway by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

Canadians can rejoice on National Hockey Card Day.

Upper Deck will be featuring another promotion dedicated to some of Canada’s best hockey players. On Saturday, Feb. 12, 2011, Upper Deck is giving away one free pack of cards just for visiting participating hobby shops in Canada.

The 16-card set focuses strictly on Canadian-born players and will feature athletes such as Taylor Hall, Mario Lemieux and Gordie Howe.

See the complete checklist after the jump. Continue reading