The Beckett Blog

Upper Deck to Reward 20th Anniversary Set Builders by tolentinotown

By Andrew Tolentino | Assistant Editor

While fine China is the traditional 20th anniversary gift, Upper Deck is celebrating its 20-year-long tenure with NHL trading cards by sending one lucky collector (and a guest of his / her choosing) to the 2011 NHL Winter Classic at Heinz Field in Pittsburgh on New Year’s Day.  The first person to complete the 20th Anniversary variation set found in 2010-11 NHL Upper Deck Series One will win a trip for two to watch modern marvels of the ice collide as Ovechkin and the Capitals take on Crosby and the Penguins. With such a priceless payoff, this feat , is of course, easier said than done.

Pulling the throwback (1990-91) designed variation cards at six per box, the grand prize winner will tear with a certain tenacity to collect all 250 cards. For a few who persevere through pack after pack, but fail to be the first, Upper Deck is still offering some stellar rewards. The second and third collectors to build the celebratory set will each win a 2010 NHLPA Rookie Showcase helmet with multiple signatures. The fourth fervent fan will win a Taylor Hall-signed UDA Reebok stick; and the fifth ambitious builder will walk away with a  NHLPA puck autographed by Tyler Seguin. With these prizes, Upper Deck’s “Collect the Set & Win” promotion is worth wading through a sea of wrappers. Continue reading

Observations from the 2010 NHL Winter Classic by Tracy Hackler

By Russ Cohen

BOSTON — The NHL hosted its third installment of the Winter Classic on New Year’s Day, this time in Boston’s fabled Fenway Park following previous stints in Buffalo and Chicago. The original Heritage Classic was held in Edmonton, Alberta, so I’ve had a chance to experience this type of event in all of these cities and I have to say that Boston was the best one yet, speaking from a collectibles standpoint.

This year, when visitors entered the NHL’s Spectator Plaza (free to the public), which was located across the street from Fenway, there were freebies and live music all over the place.

Comcast gave away Winter Classic binoculars and Upper Deck had its P-Card station setup so fans could get a trading card made at no charge.

“The Winter Classic is a terrific event and we were thrilled to see all the fans out here,” said Josh Zusman, Upper Deck’s Hockey Brand Manager. “There were a lot of Flyers fans and, of course, the Bruins fans. Naturally, the print card station was a big hit. Fans came out and got a free trading card of themselves in a Flyers or Bruins jersey.”

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