The Beckett Blog


Panini announces redemption plan for 2010 Fall Expo by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

Panini America announced its plans for the 2010 Toronto Sportcard and Memorabilia Fall Expo, which starts Nov. 12.

Canada may be known as hockey country and Panini is doing what they can with the sport, but the company is not forgetting basketball or football.

Collectors will get a two-card Expo-exclusive pack for every five packs they open from Panini’s multisport roster of products or a full box of 2010-11 Score Hockey. The packs and boxes must be opened at the company’s booth.

See what you can get after the jump.

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First Look: 2010-11 Certified Hockey by Tracy Hackler

With a long-untapped arsenal of fan-favorite brands to pull from, the subject of what product should lead became a hot-button topic inside Panini America’s walls the second the company announced in late March that it was entering the hockey card business.

Traditional wisdom swayed things early toward the venerable Score brand. Ultimately, though, the power of a positive first impression won out.

“We went into this with our own ideas of what the first launch would be and what brand we wanted to reintroduce to the market first,” says Scott Prusha, Panini America’s Director of Marketing. “But we listened intently to distributors and other key partners within the hobby and the message was clear: ‘Come out with a bang. Come out hitting. Come out really making a bold statement.’

“That’s why we settled on Certified.”

In late September, Panini America makes its long-awaited debut in the NHL trading card market by delivering 2010-11 Certified Hockey, the first Certified brand since 1997-98.

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