The Beckett Blog


Panini America unveils wrapper redemption program for NHL All-Star weekend by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

Raleigh, N.C., will be the place to be this weekend for hockey fans and hockey card collectors.

Upper Deck released its plans of the 2011 NHL All-Star Fan Fair and now Panini America’s plans are out for all to see.

One of the biggest ways card company’s give away items at these types of events is through wrapper redemption programs. It gets the customer to buy product in order to receive exclusive cards.

Panini’s redemption program highlights 1990-91 Score Hockey.

For every three packs of 2010-11 Panini NHL hobby packs a customer opens at the Panini booth, they will receive a two-card pack.

The set commemorating Score Hockey will have seven cards limited to 500 copies, but there are opportunities to get some great hits in each pack. Along with special inserts, collectors have the chance to find Rookie NHL patch autographs and other autos from players such as Sidney Crosby, Taylor Hall and Steve Yzerman.

See a gallery of the cards after the jump.

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For Canadians only: National Hockey Card Day Giveaway by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

Canadians can rejoice on National Hockey Card Day.

Upper Deck will be featuring another promotion dedicated to some of Canada’s best hockey players. On Saturday, Feb. 12, 2011, Upper Deck is giving away one free pack of cards just for visiting participating hobby shops in Canada.

The 16-card set focuses strictly on Canadian-born players and will feature athletes such as Taylor Hall, Mario Lemieux and Gordie Howe.

See the complete checklist after the jump. Continue reading



Father and son win trip to 2011 NHL Winter Classic from Upper Deck by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

In just 24 hours after Upper Deck announced the “Collect the Set & Win” hockey contest, the company already found a winner.

That didn’t take long at all.

As soon as Jim and AJ Ramsay heard about the promotion, they set out to win the top prize of a trip to the 2011 NHL Winter Classic in Pittsburgh.

The father and son duo were set up at the 2010 Fall Expo in Toronto, Canada when a customer told them about the contest. All they had to do was complete the 2010-11 Upper Deck Series 1 20th Anniversary 250-card insert set, which was released Wednesday.

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Upper Deck to Reward 20th Anniversary Set Builders by tolentinotown

By Andrew Tolentino | Assistant Editor

While fine China is the traditional 20th anniversary gift, Upper Deck is celebrating its 20-year-long tenure with NHL trading cards by sending one lucky collector (and a guest of his / her choosing) to the 2011 NHL Winter Classic at Heinz Field in Pittsburgh on New Year’s Day.  The first person to complete the 20th Anniversary variation set found in 2010-11 NHL Upper Deck Series One will win a trip for two to watch modern marvels of the ice collide as Ovechkin and the Capitals take on Crosby and the Penguins. With such a priceless payoff, this feat , is of course, easier said than done.

Pulling the throwback (1990-91) designed variation cards at six per box, the grand prize winner will tear with a certain tenacity to collect all 250 cards. For a few who persevere through pack after pack, but fail to be the first, Upper Deck is still offering some stellar rewards. The second and third collectors to build the celebratory set will each win a 2010 NHLPA Rookie Showcase helmet with multiple signatures. The fourth fervent fan will win a Taylor Hall-signed UDA Reebok stick; and the fifth ambitious builder will walk away with a  NHLPA puck autographed by Tyler Seguin. With these prizes, Upper Deck’s “Collect the Set & Win” promotion is worth wading through a sea of wrappers. Continue reading



Upper Deck unveils Priority Signings for the 2010 Fall Expo by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

Want to get your hands on one of these exclusive Wayne Gretzky autograph cards?

The only way to get one and other Upper Deck Priority Signings is at the wrapper redemption program at the 2010 NHL Fall Sports Card and Memorabilia Expo in Toronto, Canada from Nov. 12-14.

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***NOW CLOSED*** FREE STUFF FRIDAY (8-20) Contest No. 5 — A 2010-11 Upper Deck Victory hockey box (36 packs) by Chris Olds

We’re back with another Free Stuff Friday — our weekly ritual where we try and get some cool stuff into the hands of our readers just for answering some simple card-related trivia.

How can you win? Follow the directions below and answer the questions below in a comment right here …  it’s that simple.

Tips: Don’t try stuffing the comments box — it’s one try per person per contest and we’ll check IP addresses — and make sure to include your name and email address so you can be contacted if you win.

Get the question(s) after the jump …

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First Look: 2010-11 Certified Hockey by Tracy Hackler

With a long-untapped arsenal of fan-favorite brands to pull from, the subject of what product should lead became a hot-button topic inside Panini America’s walls the second the company announced in late March that it was entering the hockey card business.

Traditional wisdom swayed things early toward the venerable Score brand. Ultimately, though, the power of a positive first impression won out.

“We went into this with our own ideas of what the first launch would be and what brand we wanted to reintroduce to the market first,” says Scott Prusha, Panini America’s Director of Marketing. “But we listened intently to distributors and other key partners within the hobby and the message was clear: ‘Come out with a bang. Come out hitting. Come out really making a bold statement.’

“That’s why we settled on Certified.”

In late September, Panini America makes its long-awaited debut in the NHL trading card market by delivering 2010-11 Certified Hockey, the first Certified brand since 1997-98.

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