The Beckett Blog


Panini America unveils wrapper redemption program for NHL All-Star weekend by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

Raleigh, N.C., will be the place to be this weekend for hockey fans and hockey card collectors.

Upper Deck released its plans of the 2011 NHL All-Star Fan Fair and now Panini America’s plans are out for all to see.

One of the biggest ways card company’s give away items at these types of events is through wrapper redemption programs. It gets the customer to buy product in order to receive exclusive cards.

Panini’s redemption program highlights 1990-91 Score Hockey.

For every three packs of 2010-11 Panini NHL hobby packs a customer opens at the Panini booth, they will receive a two-card pack.

The set commemorating Score Hockey will have seven cards limited to 500 copies, but there are opportunities to get some great hits in each pack. Along with special inserts, collectors have the chance to find Rookie NHL patch autographs and other autos from players such as Sidney Crosby, Taylor Hall and Steve Yzerman.

See a gallery of the cards after the jump.

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National VIP card package keeps on growing with Upper Deck & Sportkings packages by Chris Olds

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The VIP package for this year’s National Sports Collectors Convention in Cleveland just got a little heavier as two more promo card packages were announced this past weekend.

Upper Deck is producing a 10-card set featuring athletes from all of the major sports for the show that begins on July 29, while Sportkings has announced a seven-card VIP set (one card per VIP) and a wrapper redemption program at the show.

A visual rundown of Upper Deck’s set and a recap of Sportkings and more after the jump …

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