Filed under: Beckett Media, First look, NFL | Tags: Drew Brees, EA Sports, Madden 11, Panini America
Panini America and EA Sports will begin teaming up next week to generate a little football card awareness among some of the most respected and read sports business and videogame writers in the country. To help celebrate the August 10 release of Madden 11, the latest installment of the most popular videogame franchise in the world, Panini created a limited-edition card inspired by the game’s box art and the man on it – Madden 11 cover boy Drew Brees.
Brees, the New Orleans Saints quarterback and Super Bowl XLIV champion, signed each of the 50 cards – with on-card signatures, by the way. In the coming days, those cards are sure to be making lasting impressions on folks who may be exposed to the thrill of an autographed football card for the first time in a long time, or perhaps for the first time ever.
For Panini officials, ever eager to spread the football card gospel by any means possible, the promotion was a no-brainer.
“Given our relationships with EA and Drew Brees, we thought this would be a memorable way to commemorate the release of Madden 11 while help build hype for football cards on a potentially much larger platform,” says Scott Prusha, Panini America’s Director of Marketing. “Through the Madden 11 launch we’re able to provide significant exposure for our trading cards in particular and for the entire category in general.”
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The Beckett Blog 
People complained about the 2010 Score design but that auto card is truly awesome
Comment by John Bateman August 14, 2010 @ 8:19 amI’m wondering if this is something new EA has done? I do not recall seeing previous Madden cover athletes with auto’s like this. This would look nice in my collection.
Comment by Madden Tips January 14, 2011 @ 8:25 pm