The Beckett Blog


Panini aims to help fans get collecting kicks at Kids Foot Locker by Chris Olds

Panini America has teamed up with Kids Foot Locker to produce an exclusive trading card set only available at the show retailer.

For every shopper who spends $20 on NBA-licensed items, they will receive a six-card packs of 2010-11 Rookies & Stars cards. They will include cards of Panini spokesman Kobe Bryant, Rajon Rondo, John Wall, Derrick Rose, Evan Turner and Wesley Johnson.

There will be more than 100 stores around the country involved with the promotion.

“We’re thrilled to be able to partner with Kids Foot Locker to help promote, grow and strengthen the hobby of basketball-card collecting in this country,” said Jason Howarth, Panini America vice president of marketing. “This promotion represents a tremendous opportunity to turn passionate NBA fans into passionate NBA collectors.”

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First look: Panini’s 2010-11 Playoff Contenders Basketball by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

Playoff Contenders Basketball is getting an upgrade. Panini America is changing the product to Playoff Contenders Patches Basketball.

The 2010-11 installment is set to be released in February.

So, what the big change and why did they add a word to the title?

Each product will still have Rookie Ticket Autographs, but each of those cards will also have a manufactured prime patch. The Rookie Ticket Autographs will be three of the four autos in the 20-pack box, one of which will be a draft lottery pick.

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John Wall vs. Evan Turner: NBA rookies square off by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor

The top two draft picks from this year’s NBA Draft faced off last night. Washington’s John Wall against Philadelphia’s Evan Turner.

While the score was close, 116-115 in favor of Washington, so far Wall is winning the battle of the rookies on the court and on cardboard.

Wall had 29 points, 13 assists and nine steals, and played almost the entire game. Turner had nine points and six rebounds in almost 26 minutes off the bench.

While Wall is off to a quicker start than his rookies counterparts, Panini signed both players to an exclusive this summer because of a talent that is likely to sustain on the court. Plus, their draw on basketball cards doesn’t hurt.

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Huge Gallery: Upcoming Basketball Gems from Panini America by Tracy Hackler

Panini America officials on Tuesday afternoon provided Beckett Media with a sizable sneak peek of some of the company’s sweet hoops cards slated to debut beginning later this month.

Included in this breathtaking batch of images are some nickname-emblazoned gems from 2009-10 Panini Hall of Fame, due out next week, and some never-before-seen cards from the 2010-11 NBA Draft Class, including “octograph” eight-signature Pen Pals cards and the first peek at 2010-11 Panini Threads, featuring the company’s exclusive spokesmen, John Wall, Evan Turner and Wesley Johnson.

Stay tuned to Beckett.com for additional information on all of Panini America’s basketball plans.

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Amazing Dunks, Insane Trick Shots at the 2010 Panini NBA Rookie Photo Shoot by Tracy Hackler

If you think all that went on at last week’s 2010 Panini NBA Rookie Photo Shoot was acquiring autographs, conducting interviews and snapping pictures for the express purpose of making 2010-11 NBA trading cards, well, do yourself a favor and devote less than three minutes to this must-see video.

From captivating trick shots to mesmerizing slam dunks, this behind-the-scenes video from the event must be seen to be believed. The highly entertaining footage promises to give hoops collectors a deeper appreciation for the 2010-11 rookie class.



Gallery: Signature Moves at the 2010 NBA Rookie Photo Shoot by Tracy Hackler

Despite the countless hours of behind-the-scenes legwork that go into preparing for any rookie photo shoot (let alone one that attracts more than 40 players like today’s just-completed 2010 NBA Rookie Photo Shoot), most collectors tend to strip the events down these days to two important questions: Will there be on-card autographs from the event and what do the photographs taken there look like?

In that order.

The captivating images that follow showcasing some of Panini America‘s 2010-11 NBA trading cards — and the young NBA superstars signing them — should provide some early answers to those two key questions.

Enjoy the gallery and stay tuned to Beckett.com for additional coverage of the 2010 NBA Rookie Photo Shoot.

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Sneak Peek: 2010-11 Limited Basketball Same Day Rookie Signatures (Unsigned) by Tracy Hackler

Panini America officials are taking advantage of the unprecedented access provided by today’s 2010 NBA Rookie Photo Shoot to acquire as many on-card autographs for the 2010-11 NBA card season as possible.

Some of the cards being signed, perhaps as you read this, are these 2010-11 Limited Same Day Rookie Signatures.

Although the cards shown here haven’t been signed yet, we thought they were worth a first look.

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