The Beckett Blog


Rajon Rondo steps out of the cardboard shadows by Susan Lulgjuraj

By Susan Lulgjuraj | Contributing Editor | Commentary

Rajon Rondo isn’t the biggest star on his team.

The Boston Celtics point guard lets the attention fall on those around him while he dishes out the ball to get the rest of his team the numbers that make people look.

Rondo is an assist machine. He averages 13.4 assists a game and had a 23-assist game on Jan. 5, but that wasn’t even his best game this season. He had a 24-assist game on Oct.29 against the New York Knicks.

With all those players around him such as Kevin Garnett, Paul Pierce, Ray Allen and even Shaquille O’Neal, is Rondo overshadowed in the collecting world?

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Panini aims to help fans get collecting kicks at Kids Foot Locker by Chris Olds

Panini America has teamed up with Kids Foot Locker to produce an exclusive trading card set only available at the show retailer.

For every shopper who spends $20 on NBA-licensed items, they will receive a six-card packs of 2010-11 Rookies & Stars cards. They will include cards of Panini spokesman Kobe Bryant, Rajon Rondo, John Wall, Derrick Rose, Evan Turner and Wesley Johnson.

There will be more than 100 stores around the country involved with the promotion.

“We’re thrilled to be able to partner with Kids Foot Locker to help promote, grow and strengthen the hobby of basketball-card collecting in this country,” said Jason Howarth, Panini America vice president of marketing. “This promotion represents a tremendous opportunity to turn passionate NBA fans into passionate NBA collectors.”



First look: 2010-11 Panini Prestige basketball cards by Chris Olds

Panini America revealed its first basketball set for 2010-11 — its sophomore season as the NBA’s lone trading card licensee — and it’s Prestige leading the way.

Set to arrive on Sept. 29, Prestige will include a rookie in every pack and each 24-pack hobby box will include one autograph, one NBA Auto Draft Class card (limited to 499 or less) and two memorabilia cards.

Oh, and perhaps Panini’s biggest selling point? There are more than 20,000 on-card autographs to be found in this product.

Eight-card packs will carry a $4 suggested retail price.

The set will mark the first cards of No. 1 overall pick John Wall as well as autographs from Panini-exclusives Evan Turner and Wesley Johnson. It also will include the first Knicks autographs of Amar’e Stoudemire as well as debut autographs of Chris Bosh and Carlos Boozer in their new uniforms.

Among the autograph checklist are Kobe Bryant, Carmelo Anthony, Shaquille O’Neal, Derrick Rose, Steve Nash, Tyreke Evans, Rajon Rondo, Magic Johnson, Gary Payton, Elgin Baylor and Alonzo Mourning.

See more images from the set after the jump.

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Kobe Bryant, Rajon Rondo Primed to Soar in NBA Finals by Tracy Hackler

One of the greatest rivalries in sports resumes tonight when the Lakers battle Boston in Game 1 of the 2010 NBA Finals.

A fifth ring for Lakers legend Kobe Bryant will most certainly send his already-ascending top cards to even higher heights. A second one for Celtics scorching superstar Rajon Rondo will do the same for his best issues.

(Of course, a fifth ring for Kobe also will bring him within one of matching Michael Jordan, the hobby king himself, in that category. Oh, and it would give him exactly five more rings than LeBron James has.)

I took some time this afternoon to pick the brain of Beckett’s Senior NBA Market Analyst Keith Hower (OK, it was a short conversation) about trends to watch as the Finals begin.

Here are some of his highlights . . .

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